Lipton Tea Truck

Aim of Project

Making advertisements for Lipton pyramid tea bags which they are not exist in Turkey market. Tea bags as a market potential can attract people and cover morning breakfast habits 

Target Users

Primary targets are working people who drink and eat outside from their home

Secondary targets are young adults who spend their time with their friends at outside

Research

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Outdoors, going to work or spending time with friends people often prefer hot drinks like coffee.

In the mornings, due to time limitations people usually skip breakfast.

Take advantage of different types of teabags and cultures compared to coffee.

Pyramid tea bags are not offered in Turkish market

Advertising and product promotion opportunity for Lipton within the market 

 

Process

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Back side of trunk put forward Lipton pyramid bags for advertising purpose

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Shutter for front part of trunk aim is create security which open and close automatically

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User waits under convertible awning

Workflow of Tea Truck

 
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Interior of Tea Truck

 
 
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Water System of Truck

 
 

Clean water and heating tank

Dirty water tank

*Renders made on colorful purpose