Lipton Tea Truck
Aim of Project
Making advertisements for Lipton pyramid tea bags which they are not exist in Turkey market. Tea bags as a market potential can attract people and cover morning breakfast habits
Target Users
Primary targets are working people who drink and eat outside from their home
Secondary targets are young adults who spend their time with their friends at outside
Research
Outdoors, going to work or spending time with friends people often prefer hot drinks like coffee.
In the mornings, due to time limitations people usually skip breakfast.
Take advantage of different types of teabags and cultures compared to coffee.
Pyramid tea bags are not offered in Turkish market
Advertising and product promotion opportunity for Lipton within the market
Process
Back side of trunk put forward Lipton pyramid bags for advertising purpose
Shutter for front part of trunk aim is create security which open and close automatically
User waits under convertible awning
Workflow of Tea Truck
Interior of Tea Truck
